The Feedback Loop

The Story

Software updates usually arrive wrapped in change-logs and stage lighting, the kind of format almost no one outside the tech press actually sits through. For OxygenOS 15, we helped OnePlus take a different route, quite literally, putting the head of software and the community team inside a car and letting the questions roll in as the city rolled by. The carpool format pulled the conversation out of the boardroom and into something that felt closer to two people talking shop on a long drive, with answers to real user questions arriving between turns and traffic lights.