Documentaries
Stories about real people, places, and ideas. Five minutes and up.
Some cool whip.
Interviews
Long-form sit-downs with people who don't usually give them.
YouTube-First
Built for the algorithm, tolerated by the people stuck watching it.
Community Stories
Stories rooted in brands and people who follow them, told with the communities at the centre rather than on the sidelines.
Brand Campaigns
What happens when a brand decides to have a personality? Some Möbius Whips?
Communications Strategy
Shaping the story before it reaches the press. Earned media, narrative angles, and the conversations a brand should be in.