PTPK Series:The Fitness Plan

The Story

Phone feature ads have a known problem, which is that nobody really wants to watch them. So we worked with OnePlus to build Press The Plus Key, an eight-episode series that buries the KSP deep-dive inside a workplace mockumentary in the shape of The Office, where the feature does the work and the cast does the comedy. The feature is PlusMind — take a screenshot with the logo, and the AI turns whatever's on screen into a plan you can use. In episode one, the office tries to get fit, feeding a growing stack of exercise screenshots and questionable diet ideas into PlusMind until something resembling a plan comes out the other side.